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Announcing the addition of Hulu Plus to the Nintendo 3DS' software library, Reggie introduced the concept of Nintendo Direct in his characteristically deliberate manner (comparable to Barack Obama's signature style of oration) before hitting viewers with a sudden, shocking curveball. Reggie Introduces Himself as a BadassĪware of what they and the online Nintendo fanbase had created together after 2007's legendary "my body is ready" episode, Nintendo kicked off their first-ever Nintendo Direct in 2011 with an brand new Reggie-ism. Though Reggie's time at Nintendo is nearly at its end, read on to relive some of the most popular memes and finest moments that his career has spawned - and perhaps learn about what's still to come. Since his public debut as a Nintendo executive, Reggie asserted himself as a capable and approachable figure, and unforgettable moments from his countless appearances at key Nintendo press events and videos have constructed the larger-than-life character that the gaming community affectionately calls one of its own.
He accomplished the former by fostering stronger communication and creative collaboration between Japanese and Western teams behind the scenes, meanwhile he most notably achieved the latter by doing what he does best: reaching out to the community.
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Related: Breath Of The Wild Gets Full VR Support Later This MonthĪs the figurehead of a regional division with minimal control over top-down decisions from Nintendo of Japan, Reggie not only rolled with the punches but actively influenced Nintendo's worldwide strategy and image. Dubbed the "Reggielution," Fils-Aimé's work helped to create and capitalize upon global successes like the Wii and DS and calm the waters during the turbulent launch of the 3DS and lifetime failure of the Wii U, all the while maintaining a public presence that's remained as consistent as it's been friendly. One of very, very few American executives who can even dare to claim to be well-liked, even Reddit's foremost gaming community has rocketed Reggie to the site frontpage in a wholesome farewell.ĭespite Nintendo of Japan being ever out of touch with Western audiences and making poor judgments at times throughout Reggie's tenure, the man has tirelessly dedicated himself and his staff to ensuring that Nintendo games and consoles appeal to as many people as possible. As president, Reggie has spent the past thirteen years presiding over a corporate position that usually attracts little else but ire from consumers, making his revered status within the gaming community the industry equivalent of a unicorn sighting. Known lovingly by fans as "the Regginator," Fils-Aimé has taken a remarkably involved role in Nintendo of America's marketing, distribution, and localization since his arrival at the company in 2003, an active approach that few other gaming executives have managed to match. Today, April 15, 2019, is Nintendo of America President Reggie Fils-Aimé's last day at the company, marking the end of an era at Nintendo.